GENERAL OBJECTIVES
- Maintain a clear articulated ideology, with agreed values and purpose
- Adjust our business strategy regularly according to company and market development to achieve our goals
- Be profitable but not at the expense of people
- Maintain a high ethical standard and to operate with integrity and professionalism.
- Contribute to society, in particular to the poor, by giving a minimum of 5% of our annual profit to trustworthy organizations working in underprivileged parts of the world.