GENERAL OBJECTIVES

  • Maintain a clear articulated ideology, with agreed values and purpose
  • Adjust our business strategy regularly according to company and market development to achieve our goals
  • Be profitable but not at the expense of people
  • Maintain a high ethical standard and to operate with integrity and professionalism.
  • Contribute to society, in particular to the poor, by giving a minimum of 5% of our annual profit to trustworthy organizations working in underprivileged parts of the world.