Cathie Associates operate to a well defined set of objectives:
- Maintain a clear articulated ideology, with agreed values and purpose
- Adjust our business strategy regularly according to company and market development to achieve our goals
- Be profitable but not at the expense of people
- Maintain a high ethical standard and to operate with integrity and professionalism.
- Be engaged with and contribute some of our resources to the underprivileged in society and to the developing world.